Small Business Marketing Battle Plan

Description

Small Business Marketing Battle Plan

(A program designed for startups and also for businesses who feel they never firmly got on their feet)

Join Glenn Arnold, Downtown Digital USA, as he shares his extensive experience with helping companies emerge, compete, and survive during those first few awkward and eye-opening "years in business". 

Learn how to:

• Use the "Six Rules" to create a productive and forward-thinking work environment

• Understand and Calculate overhead, profit, burn rate, and other business owner terms

• Establish a "Work Hour Worth" to measure and forecast performance

• Categorize, Rank and Tier your products and/or services

• Identify and Locate the Target Audience for each of your offerings

Glenn Arnold has been in the printing and computer programming industries since 1986, working with an incalculable number of clients as they launched new businesses and products. Over the years he noticed patterns in what works (and what doesn’t) when trying to sell these emerging products, services, and technologies to the right audience; these patterns have since been organized into an instructive class for helping new entrepreneurs understand their goals and establish a proper marketing strategy.